News & Media

June 2017

Shell Believes It Has the Expertise to Be a Clean-Energy Leader

I vividly remember how we were discussing and lobbying for such an approach in the Energy Transition classes in the Netherlands. I also remember that I was sitting next to Jeroen vd Veer, and on stage, and how these plans were considered way too expensive. Most happy,.to read 3 years later- these better words and actions from the Horses mouth. Yes- change can become, and as the better changes can become from within. Come on- lets go! 

Royal Dutch Shell Plc, Europe’s most valuable oil company, expects its expertise in managing risk will make it a market leader in developing the clean-energy industry.

Offshore wind projects are attracting billions of dollars of investment and will become “the energy backbone” for European countries from Germany to the U.K., said Mark Gainsborough, Royal Dutch Shell Plc’s head of new energies.

Oil companies have a natural advantage in that business, since they have spent decades learning how to manage financial, political and project-development risks, he said. That gives them an edge over renewable energy developers, who prefer to pin down long-term power-purchase agreements or government support before moving forward. As the renewables industry shifts to more subsidy-free projects, it may be the established oil companies that can handle the gambles that come with competing at market prices.

“We know that we have to change and be real players in the energy transition,” Gainsborough said in London. “The potentially interesting transformation for this industry and most renewables is the transition out of the subsidy-driven world into a world where you’re taking merchant risk, which we’re very used to doing in oil and gas.”

Shell Believes It Has the Expertise to Be a Clean-Energy Leader




Article/ Interview in Intermediair- and in reaction to some views from active shareholders in the upcoming RoyalDutchShell annual shareholders’ meeting ,  16 April 2016, 


Translated in English (Google)

Also Adriaan Kamp, a Norway resident consultant in the energy sector who worked for years in senior management positions at Shell and has many contacts within the Group recognizes recent developments no structural shifts in the Shell strategy. While those are however necessary, according to him. He describes the company as a “sputtering two-stroke engine ‘with a’ machine that is filled with more and more large-scale oil and gas projects.

Kamp sees in the current board and management of the Company not reformers. Kamp: “There is still too little will to change. The business model is fundamentally the same as twenty years ago. The way in which projects are validated economically, has not changed over  time, and which is actually now quite essential.  Shell may change, however, thinks Kamp, but then there must be a better and deeper dialogue within the offices on a future that is not entirely dependent on oil and gas. He ties immediately an open invitation to Shell: “I donot mind to be Shell’s  Max Havelaar. Someone with a listening ear and who enters the conversation with the Board of Directors. 

Radio interview on Dutch Business News Radio (BNR)- on EnergyArchitecture & Sustainability development in NW Europe, 5 October 2015, Amsterdam

Go to BNR radio webcast

( you will hear our contribution from 11:09 mins onwards)

Video message to the UN Sustainable Development/ ICSDP working conference, September, New York


In the Guardian- Public Leaders Network- 27th August, 2015:

What will happen to oil and gas workers as the world turns carbon neutral?

Building a wind farm or solar energy project is nothing professionals in fossil fuels can’t manage, but there are too few programmes to help them retrain

Go to article

Adriaan Kamp used to be a die-hard oilman. After 17 years at Anglo-Dutch oil company Shell, the 54-year-old Dutchman now runs a consultancy based in Oslo advising national governments on transitioning to cleaner energy.

“In 2007 to 2008, we were looking at future energy scenarios in the Shell Group [and] there was a question on my desk about how do we play with renewables,” he says. “And from there, the journey started.”

In the Guardian- On Top of the World (Davos, 2015)

Go to article in Guardian

As Davos convened for 2015, Adriaan Kamp, founder of Energy For One World, said: “We need a revolution. We need to instil a new spirit in our companies, society and economies. Our present constellation of leadership and status quo simply won’t do. They have failed. The elite can’t change the elite. So the better question to ask ourselves is how we, the professionals in business and society, can organise ourselves differently to clean up this mess? How can we organise for true success and a true new growth?”

Taking time to ponder questions such as these may be the most important activity this week in Davos. The answers that will emerge over time will help determine the world we live in.

23rd April, 2015- Interview in Energy Post

Go to Article

Adriaan – ‘Energy for One World’ – Kamp (ex-Shell): “Strategy of oil companies is doomed to failure”

Oil companies like Shell have unique skills that make them ideally placed to help build the energy world of the future. Yet they seem unable to look beyond their own interests, says Adriaan Kamp, former Shell manager and founder of Oslo-based consultancy Energy For One World. “Like the banks, they can’t change their ways. They are still making too much money with oil and gas.” According to Kamp, the growth strategy of the oil companies is still based exclusively on expanding their oil and gas business – in Shell’s case most of all LNG. “They leave it to others to come up with the real solutions.” Kamp is convinced this strategy is doomed to failure. “The present energy system cannot continue as it is.”

10 February, 2015, Netherlands- Interview in FD (Financial Times of Netherlands): on Energy, Energy Transition and Leadership.

Go to article: FD article February2015

FD artikel

November 2013- Year-end Message



19th June 2012, Netherlands
TV interview at NOS (Daily News at prime national TV in Dutch)
– Evening Reportage: Een Vandaag

Subject of the interview: How is the Netherlands prepared for high oil prices in the future?
“Today we receive a warning from the International Monetary Fund: About ten years from now the oil prices will have been doubled. It will mean more expenses for our country, that is extremely dependent on fossil fuels, not just gasoline, electricity and gas. Also, many companies will be less competitive.

How should The Netherlands prepare? Countries around us are already fully investing in renewable energy. Will investing in solar panels on the roof and windmills in the meadow save us? Or is there more?”

7th December 2012, Verbier, Swiss Video Message to the attendees of GPS 2012 ( a global gathering of investors in cleantech)

2nd October 2012, Toronto, Canada
Video Message to the attendees of Re-thinking sustainability (RSI) Leadership Exchange.

The RSI Leadership Exchange, a one-day event hosted by LoyaltyOne for senior business leaders. With attendance from CEOs, CSOs, senior business, sustainability and innovation leaders, entrepreneurs, and subject matter experts, this cross-industry exchange is exploring business success powered by sustainability and innovation.